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Amazon main image: pure white background requirements

What Amazon asks for in a main product image, and how to get a pure white RGB 255 background free in your browser, with no upload.

Remove a background now: free, no upload

On Amazon, the main image is the one shoppers see in search results, and it has stricter rules than the rest of your photos. The best known is the background: it has to be pure white. This guide explains what Amazon asks for in a main image, and how to get a pure white background from an ordinary photo with Cutout, for free and without uploading the photo anywhere.

What Amazon asks for in a main image

Amazon publishes its image rules in Seller Central, and they can differ by category and change over time, so check the current version for your category before you upload. The main points have been the same for a long time:

• A pure white background. Amazon defines this as RGB 255, 255, 255. Off-white, light grey or a white that is slightly tinted does not count.
• The product fills most of the frame. Amazon's guidance asks for the product to take up about 85% of the image, so it is not a small object floating in a big white square.
• Only the product. No text, logos, watermarks, borders, badges, colour blocks or small inset pictures on the main image. Props and accessories that are not included in the sale should not be in it either.
• The whole product, in focus. It should be sharp, lit evenly, with realistic colour, and not cut off at the edges of the frame.
• Big enough to zoom. Amazon has said that images of at least 1,000 pixels on the longest side can be zoomed on the listing page. Larger is better.

Your other images (the second, third and so on) can show the product in use, on other backgrounds, or with text that explains features. The pure white rule is for the main image.

Before you start: take a photo that cuts out well

• Leave space around the product, but not too much. You will crop it later so the product fills most of the frame.
• Use even, soft light. A bright window with no direct sun works well. Harsh shadows and glare make the edges harder to cut out.
• Make the product stand out from what is behind it. The background does not need to be plain, only clearly different from the product in colour or brightness.
• Shoot at your camera's full resolution. Cutout keeps your original pixel size, so a large photo stays large enough for zoom.

Steps: a pure white main image with Cutout

1. Open Cutout in your browser, on a computer or a recent phone. There is no account and nothing to install.
2. Drop your photo onto the box, paste it, or click to choose it. JPG, PNG and WebP all work.
3. Wait for the first run. The first time, your browser downloads the AI model once (about 115 MB) and keeps it. After that each photo takes a few seconds. Your photo never leaves your device.
4. Choose White in the Background row. This fills the background with exactly #FFFFFF, which is RGB 255, 255, 255. Do not use Light grey for an Amazon main image: it is not pure white.
5. Check the edges at full size. Look at thin parts, handles, gaps and cables. If part of the product is missing or some of the old background is left, retake the photo with more contrast; it is quicker than fixing a poor cutout.
6. Download. With White selected, Cutout saves a JPG at the same pixel size as your photo, with no watermark.
7. Crop so the product fills the frame. Cutout does not crop or centre the product. Open the JPG in your phone's or computer's photo editor and crop it, usually to a square, so the product takes up most of the image with a little white space on every side.
8. Upload it as the main image in Seller Central.

What to watch for

• Editing after the cutout. Brightness, warmth or filter changes in a photo editor can shift the white background away from pure white. If you edit, apply changes to the product only, or check the background again afterwards.
• Checking the white. Most image editors have a colour picker (eyedropper). Click on the background: it should read 255, 255, 255. Pixels right next to the product's edge can be a shade off in any JPG, which is normal; the open background is what counts.
• White products. A white product on a pure white background can lose its outline. You cannot change the background colour of a main image, so use lighting to help: a soft shadow side or a darker edge on the product keeps its shape visible.
• Glass, clear plastic and fine mesh. See-through parts are hard for any background remover, because the old background shows through the product itself. Shoot these against a plain, light wall so whatever shows through is already close to white.
• Colour accuracy. Compare the image with the real product before you upload. Returns often come from colours that do not match.

Questions

Is Cutout's white really pure white?

Yes. The White option fills the background with exactly RGB 255, 255, 255, and the open background stays at that value in the saved JPG.

Can I upload a transparent PNG instead?

For an Amazon main image, use the White option. A transparent background is not the same as a white one, and how it shows depends on where it is displayed.

Is my product photo uploaded anywhere?

No. The background is removed in your browser, on your own device. Nothing about the photo is kept.

Will the image be shrunk or watermarked?

No. The download keeps your photo's width and height in pixels, with no watermark.

Is there a limit on how many images I can do?

No. You can process as many product photos as you like, free, each at full resolution.

Wear it

Print your cutout on a hoodie, sweatshirt or tee — BHippiee Clothes. Every piece is printed to order, and you add your own photo with "Personalize it" on any product.

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